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STRATEGY

Sustainability is re-shaping the competitive game and its rules

  • success and sustainability are compatible â€‹

  • sustainability helps deliver better bottom-line results

             From the interviews, we concluded that the companies that have understood that sustainability and economic profit are compatible have a great head start in the competitive market of tomorrow.  Evidently, this transition is not easy. Strong leadership and patience on long term profitability are required. As a few forward-looking CEOs have anticipated, this sustainability-focused strategy enables to deliver better bottom-line results in the long term. Today, the business case for this assumption is not as obvious and positive as we would like it to be for all the companies that have engaged in a sustainability transformation. But research is advancing on this topic and some encouraging conclusions have already been published.

             A perfect example of a company that has already done this and who has proven to the world that this strategy delivers profit is Patagonia. This company has built an environmentally-conscious empire. To do so, the founder has revolutionised the motto of his brand putting sustainability at its heart.

Research

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Interesting research by Oxford University which demonstrates How sustainability can drive financial outperformance 

Jean-Marc Jancovici

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A fresh look at growth and what infinite growth means: Could the economy shrink? 

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Five recommendations to integrate ESG efforts into strategy and operations: Social-Impact Efforts That Create Real Value

 Sept.2020

Harvard Business Review

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This practical guide will help you develop a contextual strategy and goals that ensure your company is doing its part to maintain the resilience of key social and environmental systems: Embedded Strategies for the Sustainability Transition Resource

The Embedding Project in collaboration with the World Business Council for Sustainable Development (WBCSD). May 2020

Embedding project

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